Fox’s and Poppets, two core brands at Valeo Snackfoods, are relaunching with an exciting new design incorporating reduced plastic.
Fox’s Glacier and Poppets are both unveiling fresh new looks. We have created a more impactful, modern and fun new design for two of our key brands. We are also proud that we have also been able to put sustainability high on our agenda during this development. This has enabled us to reduce plastic by more than 12% in Fox’s and 28% in the Poppets pouch. It’s great to be able to modernise both the looks of the brands and also the stance on responsible development, which we know is important to our consumers and customers. The brand teams are currently working on the next phase and we hope to reduce plastics even further in the future.