Valeo Foods Group announced today that it has completed the sale of its meat
snacking business (Meat Snacks Group Limited, also known as New World Foods
Europe) to Kepak Group, an Ireland-based food company and one of Europe’s
leading meat processors. The transaction includes the Freshers Foods brand and its
associated product lines.
New World Foods Europe has been consolidating its operational footprint over the last 12 months and with this phase completed, Valeo Foods believes now is the right time to support its growth under new ownership.
"We are confident that Kepak Group is the right partner to lead New World Foods Europe into its next chapter and unlock its full potential. We are pleased that they are transitioning to another outstanding company with a portfolio in which they will receive the focus and resources to grow” said Ronald Kers, CEO of Valeo Foods Group. At the same time, the sale allows Valeo Foods to sharpen its focus on our
core strengths and accelerate our further growth.
On behalf of Valeo Foods, I want to thank the many employees who supported New World Foods and have contributed to the strength of its brands, Kers added. "We appreciate their passion, commitment to New World Foods Europe and to Valeo Foods Group. These talented individuals are going to a fantastic organisation in Kepak, where they undoubtedly will thrive."
Brian Farrrell, CEO of Kepak Foods commented, “We are pleased to welcome New World Foods to the Kepak Group. With Kings, Wild West and Cruga, this acquisition brings a strong portfolio of brands delivering high-protein, better-for-you snacks that complement our established business. The acquisition further supports our development in the snacking and food-to-go segments.”
There will be a customary transition period to ensure business continuity and give customers uninterrupted access to New World Foods Europe products.