Our Strategy

Many of our brands such as Balconi, Sedita, Horalky, Lina, Rowse Honey, Jacob’s, and Kettle Chips are leaders in their categories, holding the #1 or #2 market position. But we know success doesn’t stand still. That’s why we keep investing – by refreshing our packaging, deepening our connection with consumers and finding new ways to surprise and delight. It’s all part of our commitment to driving consistent, long-term growth.

Our products are already available in over 90 countries worldwide. In addition to the brands we own and distribute, we supply a range of customers including major retailers, discounters, e-commerce channels, convenience stores, wholesalers and food service operators via over 800 distributors.

We believe we are uniquely positioned to be the consolidator of choice within sweet bakery, confectionery and naturally sweet and snacking segments across Europe.

We actively pursue high-quality businesses in our focus platforms, working with management teams to integrate them into the Valeo Foods Group portfolio, and collaboratively delivering rapid top and bottom-line synergies.

Our sustainability strategy is deeply integrated into our core business, recognising our future is inseparable from the well-being of our people, communities and the environment.

We are already a recognised sustainability leader, ranked by EcoVadis with a Platinum accreditation, which puts us in the top 1% of all food companies worldwide. We are also one of the first in our industry to receive Science Based Targets initiative (SBTi) approval for both our near-term and net-zero targets, including our FLAG (Forestry, Land and Agriculture) and non-FLAG targets.

We’ve set clear, measurable goals aligned with the United Nations Sustainable Development Goals and are taking real action to reduce our environmental and social impact.

We are committed to sourcing our materials such as cocoa, palm oil, coffee and honey in a way that supports both people and the planet. Our commitment to product sustainability is core to our business, actively developing healthier products and more sustainable packaging.

Valeo Foods has six geographical Divisions supported by the overarching Group:

UK

Ireland

Germany, Austria & Switzerland

Central & Eastern Europe

South & West Europe

North America

We believe the best way to create enduring value is to provide strong Group-wide structure, strategy, and support, while empowering our divisions to make operational decisions locally. By adapting the overall strategy to their specific markets, our teams can maximise local relevance and create the greatest value, guided by the people who know their customers and consumers best.

Our global scale and local connections allow us to stay close to our customers and consumers – building on our brand heritage, bringing new ideas to life, strengthening partnerships with retailers and unlocking new opportunities for growth.

Divisional teams execute local strategies, while benefiting from the standarised tools and processes provided by the Group, ensuring consistency and efficiency. The Group’s framework also enables divisions to collaborate by sharing ideas and best practices.